Back Up Your Campaign Platform with Authoritative Linking
The content of your political campaign website always appears stronger when it’s backed up by creditable sources. Credible online sources include newspaper websites, magazine sites, large organizations and think tanks (maybe).
When writing about a particular event, link directly to the newspaper article or web page about the event. When citing evidence or facts, link to the source that back up your statements. Don’t worry about using too many citations. Not everyone will click every link, but for those that do, they will find proof behind your statements and will give greater weight to the rest of what you have to say.
When creating the link to the relevant source, use the full phrase of text .
For example, when talking about website formatting tips, actually link to descriptive text about great website formating tips.
A well-cited, rational content will win out over opinionated screed any day. Those voters that have come to your website to know more about you are more likely to appreciate well-cited material, so they can investigate themselves and make their own decisions.
PS: Don’t forget to make the links open in a new window! That way you won’t lose your readers when they do their fact-checking!
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