Local Political Campaign Articles

Pay per click advertising (PPC) is the quickest way to put your website in the top positions of most major search engine searches — but this only for the terms (keywords) that you are willing to “bid” for. The way pay-per-click (PPC) works is that you pay each time someone searches and then clicks through to your website using a search term that you bid on. For example, if you buy the keyword phrase “TinyTown Mayor,” your ad would display on the results page when somebody searches for “TinyTown Mayor.” Managed properly, paid placement campaigns can deliver very cost effective and deliver
targeted traffic. Read More...

Less than 60 days to go until the general election of 2008! Read More...

Signature files are a great way to further promote your campaign. A signature file, commonly known as a sig file, is a short block of text that you and your campaign staff append to campaign e-mail to let people know who and what you are. Read More...

You have a campaign newsletter - and you’re even gaining subscribers. Great! From now until the election, you will need to keep your supporters informed. You will want to write regularly and with greater frequency as election day approaches. Read More...

A social networking profile to help promote a campaign is good way for a candidate to create additional exposure for themselves. It’s something that isn’t necessary for a small local campaign, but it can be useful in larger campaigns. Read More...