As Election Day grows near, reaching out to voters becomes more and more critical. There are the obvious ways of contacting them, such as through mailers and get-out-the-vote calling. Here are three ways to use your online resources to help get your campaign through that final stretch. Read More...
Pay per click advertising (PPC) is the quickest way to put your website in the top positions of most major search engine searches — but this only for the terms (keywords) that you are willing to “bid” for. The way pay-per-click (PPC) works is that you pay each time someone searches and then clicks through to your website using a search term that you bid on. For example, if you buy the keyword phrase “TinyTown Mayor,” your ad would display on the results page when somebody searches for “TinyTown Mayor.” Managed properly, paid placement campaigns can deliver very cost effective and deliver
targeted traffic. Read More...
A great way to keep key campaign staff connected and help organize your campaign schedule is through the Yahoo Calendar. Read More...
First impressions make a big difference, and one of the most overlooked elements of a campaign website is the photographs. What’s the point of a well-designed campaign website if the visitors are going to encounter blurry, grainy or oddly-pixelated photographs? The photographs on your website should promote the very best aspects of your campaign, whatever that might be. Read More...
You have a campaign newsletter - and you’re even gaining subscribers. Great! From now until the election, you will need to keep your supporters informed. You will want to write regularly and with greater frequency as election day approaches. Read More...
