Ongoing correspondence in a small political campaign is critical to keeping the momentum going. Advertising is geared toward the public, of course, but the media and your campaign supporters require a more personal touch. Your correspondence to these last two groups tend to fall under only a few categories. Read More...
Online Candidate is switching to a new shopping cart in order to accommodate our new digital product line. Read More...
A swipe file is a collection of excellent sales letters and materials that provide an easy reference of ideas for creative projects. Maintaining a swipe files is a common practice for advertising copywriters and creative directors. You can use the same technique for your political campaign. Read More...
Letters to the editor of local publications is a powerful way of getting your campaign message across and influencing public opinion. While you are likely get a few letters from close friends and supporters, it helps to have an organized letter-writing campaign to help shape the issues and your public positions. A letter-writing campaign can be assigned to a volunteer to organize. All they need to do is to find volunteers willing to write pro-candidate letters. Read More...
