Top Topics for Campaign Website Newsletters
You have a campaign newsletter - and you’re even gaining subscribers. Great! From now until the election, you will need to keep your supporters informed. You will want to write regularly and with greater frequency as election day approaches.
Below are some topics that can be used to keep your newsletters interesting.
Recent campaign events: Keep your supporters up-to-date. Don’t forget to include (or link to) photos, press releases and other material related to the event.
Information about upcoming events: Provide a list of upcoming events, but keep the list short. Save more future events as subject matter for additional newsletters.
Campaign staffing or supporter news: Mention new citizen groups or where that new, extra-large billboard ad was posted. Let your readers know just how wide your support really is.
New additions to your website: From new policy papers to photos from the latest campaign event, don’t forget to mention them!
Endorsements: List endorsements from prominent individuals and organizations. Be sure to add a blurb or two as to why they are supporting your campaign.
Requests for volunteer and financial support: Careful with this one. Pushing too hard on fundraising will only turn
off your readers. Use a ’soft sell’ on all of your newsletters, and limit the number of ‘fund raising-only’ pushes to a minimum.
>> More campaign newsletter tips can be found in our e-book, Running For Office as an Online Candidate.
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Tags: campaign, campaign promotion, campaign writing, elections, fundraising, general campaign tips, newsletters, politics, website tips
