Types of Political Campaign Letters
Ongoing correspondence in a small political campaign is critical to keeping the momentum going. Advertising is geared toward the public, of course, but the media and your campaign supporters require a more personal touch. Your correspondence to these last two groups tend to fall under only a few categories.
The campaign letter types listed below are presented in alphabetical order, as there is no particular sequence of letters once a campaign kicks off.
General Campaign Letter Formats:
- Press Releases: Entry into Race, endorsements, campaign events and post-events.
- Endorsement Letters: Letter to the editor samples, endorsement requests.
- Fund Raising Appeals: General, close family and friends, general appeals, push after primary, follow up appeals, final push before election or primary.
- Personal Invitation Letter: For guests of honor to campaign events.
- Thank You Letters: For event speakers, donors, volunteers and supporters.
It’s a good idea to have a series of ‘generic’ letters created early in the campaign. Having your entry press release(s), initial fund raising appeals and thank your letters drafted beforehand will save you time and help streamline your correspondence later in the campaign.
Related Articles:
- Campaign Letter Writing Tips
- Write an Optimized Political Press Release
- Online Writing Basics For Local Campaigns
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