Category: Political Advertising

Dive into the world of digital and traditional political advertising. Learn about online political advertising and digital marketing strategies. Find out how pay per click, social media ads, IP targeting, and SMS texting can help you reach and persuade voters.



facts and myths of digital campaigning

3 Online Campaigning Facts and Myths

In the world of online campaigning, it can be tempting and dangerous to make assumptions. When it comes to digital strategies, it’s easy to make decisions based on outdated information. So, let’s bust a few myths that many candidates have... Read More

biggest threat to winning an election

The Biggest Threat That Local Candidates Face

What’s the most dangerous threat facing every local candidate in the country next year? It’s not fundraising, though that is always a challenge. It’s not social media platforms. It’ not misinformation. Nor will it be the number of... Read More