Dive into the world of digital and traditional political advertising. Learn about online political advertising and digital marketing strategies. Find out how pay per click, social media ads, IP targeting, and SMS texting can help you reach and persuade voters.
Winning political campaigns lay the groundwork for success long before Election Day. In traditional marketing, it’s said that the money is in the mailing list. For digital marketing campaigns, that money is in the email list. If you are running... Read More
With candidates these days having limited options in reaching out to voters, IP Targeting offers a solution to directly reach specific households online. If you are wondering, “What is political IP targeting?”, it is a form of advertising that... Read More
Have you noticed more and more political campaign ads on your news and email websites? Ever wonder how they get there? They are called display ads. Large campaigns use them. But they can also be part of your own political campaign strategy to reach... Read More
These are uncharted times for down-ballot campaigns. With in-person contact limited, candidates are reaching voters through digital marketing. Online Candidate is here to help. From our articles to our campaign resource site to our marketing services,... Read More
Despite everything that is going on in the world today, primary and general elections are still on their way. Even if it’s summertime, it’s no time for a vacation. Political campaigns of all types need to get organized and fired up. This is... Read More
It may be the dog days of summer, but political candidates should make sure they are staying on top of their campaign activities and making themselves visible to the public. If you’re planning an election that’s still months away, there are... Read More
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