Category: Political Advertising

Dive into the world of digital and traditional political advertising. Learn about online political advertising and digital marketing strategies. Find out how pay per click, social media ads, IP targeting, and SMS texting can help you reach and persuade voters.



Top Tips for Your Political Email Marketing

Political campaigns are always looking for new ways to reach out to potential voters. They are usually short on time, money, and resources, but they don’t want their message lost in the noise of the election season. This is why many marketing... Read More

political email lists

The Money Is In The List – Have You Started Yours?

Winning political campaigns lay the groundwork for success long before Election Day. In traditional marketing, it’s said that the money is in the mailing list. For digital marketing campaigns, that money is in the email list. If you are running... Read More

Political IP Targeting Strategies for Your Campaign

With candidates these days having limited options in reaching out to voters, IP Targeting offers a solution to directly reach specific households online. If you are wondering, “What is political IP targeting?”, it is a form of advertising that... Read More

running for office in 2022

Don’t Distance Your Campaign From Voters

These are uncharted times for down-ballot campaigns. With in-person contact limited, candidates are reaching voters through digital marketing. Online Candidate is here to help. From our articles to our campaign resource site to our marketing services,... Read More