Category: Political Advertising

Dive into the world of digital and traditional political advertising. Learn about online political advertising and digital marketing strategies. Find out how pay per click, social media ads, IP targeting, and SMS texting can help you reach and persuade voters.



New Service: Campaign Promo Video Creation

Need to kick off your YouTube channel and embed a video into your campaign website? We can create an intro video branded with your campaign and messaging. Check out the example below to see what it’s like. Sample Campaign Intro Video. Click to... Read More

Micro-targeting for Local Political Campaigns

Most political campaigns today research and segment voters for specific messaging. It’s called micro targeting, and the methods can be applied even to the smallest local campaign. Micro targeting is performed by extracting specific data sets for... Read More

writing letter to editor

Campaign Letter Writing Tips

Letters are a powerful way to influence public opinion. While you are likely to get a few letters from close friends and supporters, it helps to have an organized letter-writing campaign for local newspapers and publications to help shape the issues... Read More

Are You Prepared For The New Political Ad Changes?

As promised, big changes have appeared in the political online advertising realm. To provide greater transparency and to curb foreign influence over elections, several online services are instituting changes. Some have already gone into effect, with... Read More