Dive into the world of digital and traditional political advertising. Learn about online political advertising and digital marketing strategies. Find out how pay per click, social media ads, IP targeting, and SMS texting can help you reach and persuade voters.
It may be the dog days of summer, but political candidates should make sure they are staying on top of their campaign activities and making themselves visible to the public. If you’re planning an election that’s still months away, there are... Read More
Whether it’s accepting donations, recruiting volunteers, or simply listing your policy positions, supporters and voters will turn to your website as the central hub of your campaign. This is why it’s one of your first priorities when running for... Read More
Need to kick off your YouTube channel and embed a video into your campaign website? We can create an intro video branded with your campaign and messaging. Check out the example below to see what it’s like. Sample Campaign Intro Video. Click to... Read More
This article has been updated with the latest information as of 2024. Ready to jump in and promote your campaign online? Think you can just spin up some targeted text and posts to target a micro-audience with your message? Hold on, there. This... Read More
Most political campaigns today research and segment voters for specific messaging. It’s called micro targeting, and the methods can be applied even to the smallest local campaign. Micro targeting is performed by extracting specific data sets for... Read More
Letters are a powerful way to influence public opinion. While you are likely to get a few letters from close friends and supporters, it helps to have an organized letter-writing campaign for local newspapers and publications to help shape the issues... Read More
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