Category: Political Advertising

Dive into the world of digital and traditional political advertising. Learn about online political advertising and digital marketing strategies. Find out how pay per click, social media ads, IP targeting, and SMS texting can help you reach and persuade voters.



9 Tips For More Effective Political Banner Ads

Political campaigns try to reach voters wherever they are. Candidates still use traditional methods, such as door-to-door canvassing, yard signs and mailing. Today, political campaigners increasingly leverage online opportunities to promote their... Read More

Online Advertising Ideas For Political Campaigns

Political campaigns today have many options for online advertising to reach and influence voters. Candidates can now reach out based on demographics and tailor their advertisements to particular audiences. With a low cost to entry, even local... Read More

When To Use IP Targeting for Your Political Campaign

IP Targeting has become a secret weapon for political campaigns. While Geo-targeting uses groups of IP addresses to target an area, IP Targeting uses individual IP addresses to reach specific voter households. That means registered Democrats,... Read More

Aweber vs Mailchimp for Your Political Campaign

As an Online Candidate service add-on, we offer Email Marketing Service Setup and Integration. We provide this service for two popular vendors – Aweber and MailChimp. Both services provide a free version with enough free subscribers for most... Read More

Google Ads for Political Campaigns

Paid placement is the quickest way to put your local campaign website in the top positions of most major search engine searches — but only for the terms (keywords) that you are willing to “bid” for. The way PPC works is that you pay each time... Read More

Tracking Your Political Advertising Campaigns

How do you know that the money you are spending with your online political advertising is worth the investment? Tracking your marketing campaigns is crucial to understanding where your website traffic comes from and what elements of your political... Read More