Dive into the world of digital and traditional political advertising. Learn about online political advertising and digital marketing strategies. Find out how pay per click, social media ads, IP targeting, and SMS texting can help you reach and persuade voters.
Running a successful political campaign costs money. A candidate needs to raise funds throughout the entire campaign. Over the last decade, the web has become a popular and powerful tool for political fundraising. As technical barriers have dropped, more and … Read the rest
In a tight race, you are always trying to get the edge over your opponent. One way to stand out is to combine offline campaign tactics with online ones. When field and the campaign’s web team are working together, great … Read the rest
If you are using Google Adwords or other text advertising networks to promote your campaign, you are likely buying text ads on keywords related to your candidate’s name, your opponents’ names and on issues relevant to your race. Those are … Read the rest
For those who missed them, here are some posts related to cool widgets, gadgets and updates that can be easily added to any political campaign website.
Add a Custom District Map to Your Campaign Website
Here are the steps to … Read the rest
Because PayPal is simple to set up and administer, many of our clients are interested in using PayPal for political fundraising.
Although it does not specialize in political contributions, PayPal does provide resources and instructions for users who want to … Read the rest
When putting together your campaign brochures, you want to put your best foot forward. Your brochure may be the first, last, and only time you will reach a voter. Here are tips to creating an effective election brochure that … Read the rest
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