Dive into the world of digital and traditional political advertising. Learn about online political advertising and digital marketing strategies. Find out how pay per click, social media ads, IP targeting, and SMS texting can help you reach and persuade voters.
Running a successful political campaign costs money. A candidate needs to raise funds throughout the entire campaign. Over the last decade, the web has become a popular and powerful tool for political fundraising. As technical barriers have dropped,... Read More
In a tight race, you are always trying to get the edge over your opponent. One way to stand out is to combine offline campaign tactics with online ones. When field and the campaign’s web team are working together, great things happen. Campaigns... Read More
Is spamming thousands of people really the best way to raise campaign funds? Is it a little creepy getting an email from a candidate you’ve never heard from before, asking you to click a link and donate? Just because political spam is legal... Read More
If you are using Google Adwords or other text advertising networks to promote your campaign, you are likely buying text ads on keywords related to your candidate’s name, your opponents’ names and on issues relevant to your race. Those are the most... Read More
For those who missed them, here are some posts related to cool widgets, gadgets and updates that can be easily added to any political campaign website. Add a Custom District Map to Your Campaign Website Here are the steps to take in order to add a... Read More
Because PayPal is simple to set up and administer, many of our clients are interested in using PayPal for political fundraising. Although it does not specialize in political contributions, PayPal does provide resources and instructions for users who... Read More
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