Category: Political Advertising

Dive into the world of digital and traditional political advertising. Learn about online political advertising and digital marketing strategies. Find out how pay per click, social media ads, IP targeting, and SMS texting can help you reach and persuade voters.



political brochure tips

Tips for Creating a Great Campaign Brochure

When putting together your campaign brochures, you want to put your best foot forward. Your brochure may be the first, last, and only time you will reach a voter. Here are tips to creating an effective election brochure that will make a good impression... Read More

Campaign Yard Signs

Get the Most From Your Campaign Yard Signs

Campaign yard signs are typically the first form of advertisement voters see from a political campaign. Having a successful sign placement strategy is vital to make sure the money spent on signs has a substantial impact on the voters. Name recognition... Read More

Local Campaign Letters to the Editor

When it comes down to it, letters to the local newspaper editor is a form of campaign advertising. Of course, the letters are the opinions of the writers, but they typically represent honest views and bring up points or subject matter not covered in... Read More

political yard sign with flags

DIY Homemade Political Yard Signs

Homemade political signs can be useful for small to medium-sized campaigns. They are often used to supplement tradition printed yard signs. Making them requires little more than some materials, paint, stencils and time. Most campaigns purchase the bulk... Read More

Campaign Advertising in the Local Paper

Because local newspapers have a limited area of distribution, they can be an effective way to get your message across to local voters. Ethnic papers are also a great way to target a particular population in your district. Newspaper ads are usually sold... Read More