Category: Campaign Writing

Explore the art of political writing. Master content strategy for your campaign’s digital and print materials. Discover how to write and communicate your message powerfully to sway voters and win elections.



Use Signature Files in Your Campaign Messaging

Signature files are a simple way to promote your campaign through email. A signature file, commonly known as a sig file, is a short block of text that you and your campaign staff append to campaign e-mail to let people know who and what you are. Your... Read More

Types of Political Campaign Letters

Ongoing correspondence in a small political campaign is critical to keeping the momentum going. Advertising is geared toward the public, but the local media and individual campaign supporters require a more personal touch. The typical types of... Read More