Running a successful political campaign costs money. A candidate needs to raise funds throughout the entire campaign. Over the last decade, the web has become a popular and powerful tool for political fundraising. As technical barriers have dropped, more and … Read the rest
Campaign fundraising letter templates are a great tool to help craft an effective appeals for funding and donations. But as a tool, letter templates do have limits. For a campaign to truly succeed in raising funds and cash, your fundraising … Read the rest
Is spamming thousands of people really the best way to raise campaign funds? Is it a little creepy getting an email from a candidate you’ve never heard from before, asking you to click a link and donate? Just because political … Read the rest
If you are using Google Adwords or other text advertising networks to promote your campaign, you are likely buying text ads on keywords related to your candidate’s name, your opponents’ names and on issues relevant to your race. Those are … Read the rest