From ideation to execution, learn everything about starting a political campaign. These articles provide a roadmap for announcing your candidacy and building a robust campaign foundation.
In local elections, details matter. They can be:
A past vote.
A statement at a town meeting.
An old Facebook post that resurfaces a few weeks before Election Day.
Opposition research today happens online. Even in city council, school board, … Read the rest
Most local political candidates assume the hardest part will be fundraising, messaging, or voter outreach. In practice, most local political campaigns struggle much earlier—when candidates build systems that don’t match the scale of a small local campaign.
Running for school … Read the rest
Running for Office as an Online Candidate: Web Strategies for Local Campaigns, is available in both paperback and Kindle on Amazon.com. The book is packed with useful strategies and provides a blueprint for digital political campaigns.
Key Topics Covered:… Read the rest
Digital campaigning has changed dramatically in the last decade, and so has the amount campaigns are expected to invest online.
Back in 2018, political digital spending reached $1.9 billion — almost 20% of all political ad spending at the time, … Read the rest
Starting a political campaign, whether for federal, state, or local office, requires a clear strategy and disciplined execution. Every winning campaign starts with a roadmap, a plan that aligns your goals, message, and resources. You need to understand your values, … Read the rest
We’re excited to introduce our latest tool: “Ready to Run for Office? Self-Assessment Survey.” This tool is for aspiring politicians and campaign trailblazers. It’s here to help you assess if you are ready to launch and run a … Read the rest
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