Category: Starting a Campaign

From ideation to execution, learn everything about starting a political campaign. These articles provide a roadmap for announcing your candidacy and building a robust campaign foundation.



edit political candidate head shot

How Much Should You Doctor Your Candidate Head Shots?

Most political campaign websites include a photograph of the candidate in the site header. It’s usually a head shot along with a logo and usually some sort of background image symbolically related to the location. Often when we get a head shot in... Read More

How To Win A Local Election (When You’re Broke)

It doesn’t matter if you have a better grasp of the issues. It doesn’t matter if you have better qualifications than your opponents or you are a more eloquent speaker. The fact is, if you raise and spend less money than your opponent, you... Read More