A broad spectrum of political campaign strategies at your fingertips. From fundraising to social media, these articles cover essential tactics to strengthen your campaign.
In the United States, there are two types of election campaigns: the primary and the general. This article explains their differences and how they affect your digital strategy.
A primary election is an election of one or more candidates of a particular... Read More
There are many New Year’s resolutions that people make, but few people follow through with them. If you are running for office this year, here are some resolutions you’ll want to keep.
Put together a solid political campaign plan.... Read More
COVID-19 and social distancing practices caused a huge shift to online campaigning. More candidates than ever are having to learn the ins and outs of digital marketing. We see that some of our clients are overwhelmed or confused by the options... Read More
It’s true. A single vote can change the course of a local election – or it can even change history!
Consider these examples:
By one vote in 1875, France chose a republican rather than a monarchical form of government.
One vote cost King... Read More
For many political candidates, creating a digital campaign strategy can be difficult. Just as you need a plan to attract volunteers and deliver signs, you’ll need to put together a marketing strategy for your online presence.
These strategies are... Read More
If you plan to perform digital online advertising this election season, be prepared for new changes in transparency and disclosure.
Digital advertising is growth industry. According to the Campaign Legal Center, $1.4 billion dollars were spent on... Read More