A broad spectrum of political campaign strategies at your fingertips. From fundraising to social media, these articles cover essential tactics to strengthen your campaign.
As online political campaigning has grown in recent election cycles, it has also become more complex. If you take your cues from recent presidential campaigns, you’ll think that you will need a deep and extensive online operation. Truth is, many... Read More
Often the election of a local candidate is decided by just a handful of votes. Low voter turnout tends to occur for special elections or primary elections. Because of this, the winner often is the candidate who can motivate the most voters. Offline,... Read More
Although we discuss political microsites in our training modules, we’re going to go into a little more depth about campaign microsites, how you can benefit from them, and a few reasons why you may want to use them. Just by way of recap, the term... Read More
Here are three tactics that candidates sometimes to gain an online advantage over an opponent. These are three of favorite dirty tricks, but only one of these is really ‘dirty’, though. Guess which one! Stealing a domain name. This can be... Read More
It’s something most voters claim to hate, but negative campaigning and mudslinging seems to rule American politics – from national campaigns right down to local elections. Unfortunately, these negative political campaign strategies and... Read More
Political campaigns can attract all types of people, and you never know what somebody can bring to the table. If someone volunteers to help, never turn them down. If the person wants to do something that isn’t something you planned to do, try to... Read More
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