Your ultimate guide to creating a compelling campaign website. Learn about domain choice, web design, and content strategies to captivate and inform your audience.
Here are common assumptions that can cause problems for political campaigns. These issues can apply to those who already have campaign websites or are looking to start one.
Assumption 1: You don’t need a campaign website.
More and more, … Read the rest
In the business world, the terms ‘soft launch’ and ‘hard launch’ refer to two different techniques for introducing a new product or service to the market. A soft launch is more subtle, for when a business wants to make a … Read the rest
Being attacked during a campaign is a given for virtually all political candidates. By knowing your own strengths and weaknesses, you can prepare yourself for these attacks. This allows you to respond quickly and confidently. Done properly, you have an … Read the rest
We’ve recently had a few clients reach out to us, concerned that their campaign websites are not ranking as well as expected for candidate name searches. Generally, this has to do with the age of the site, the existing content … Read the rest
Sometimes the original domain name of your campaign turns out to be the wrong choice. Though you had thoughtfully considered your original domain name, as the campaign moves ahead, you find that it just isn’t working out.
It might … Read the rest
Preparing for your campaign website or recently launched one? Make sure your site includes this simple but important information for voters.
You would not believe how many candidates fail to add the who, what, when and how of their elections. … Read the rest
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