Your ultimate guide to creating a compelling campaign website. Learn about domain choice, web design, and content strategies to captivate and inform your audience.
In the business world, the terms ‘soft launch’ and ‘hard launch’ refer to two different techniques for introducing a new product or service to the market. A soft launch is more subtle, for when a business wants to make a gradual roll-out. A... Read More
Being attacked during a campaign is a given for virtually all political candidates. By knowing your own strengths and weaknesses, you can prepare yourself for these attacks. This allows you to respond quickly and confidently. Done properly, you have an... Read More
We’ve recently had a few clients reach out to us, concerned that their campaign websites are not ranking as well as expected for candidate name searches. Generally, this has to do with the age of the site, the existing content that ranks and... Read More
Sometimes the original domain name of your campaign turns out to be the wrong choice. Though you had thoughtfully considered your original domain name, as the campaign moves ahead, you find that it just isn’t working out. It might be because the... Read More
Preparing for your campaign website or recently launched one? Make sure your site includes this simple but important information for voters. You would not believe how many candidates fail to add the who, what, when and how of their elections. Then they... Read More
A landing page on your campaign website is simply a page where visitors are redirected from a particular traffic source. This can include campaign emails, social media posts, PPC ads and so on. If you want to get more from your online promotional... Read More
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