Find a rich array of articles and guides focused on helping you effectively communicate your message, present your political vision, and engage with your audience through your campaign website content.
We’ve said this for years, and in 2024 it will become more important than ever. “If you don’t define yourself online, someone else will.” AI threatens to upend what voters read, see, and hear about political campaigns. The biggest danger of... Read More
Are you watching your language? I’m talking about the language of your campaign as you reach out to voters. In your advertising, speeches, and one-to-one interactions, are you conversing with or talking down to your audience? How do you talk down... Read More
Would you make a campaign stump speech to a crowd, then stop 90% of the way through, drop the mic, and just walk off the stage? Would you send a print piece detailing half your campaign on one side but then leave the other side blank? Of course, you... Read More
Adding interactivity to your campaign website can help keep visitors engaged and provide something they can pass along to others. Here are several easy ways to increase interactivity to your site. Best of all, you don’t need a large budget or... Read More
Want an easy way to add a custom district map to your campaign website? A district map makes a great addition to your voter registration page. It provides a convenient way for constituents to see if they reside in a particular district. Here’s... Read More
At first glance, these items seem obvious, but you would be surprised at how often simple yet important information is left out of campaign websites. Here is a short list of critical text that should always be included when building out your political... Read More
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