For many candidates, Election Day is here. The general November elections always seem to get the most attention and greatest turnout. But other elections are also held throughout the year. There are school board, local elections and primaries.
For candidates that have elections that fall in ‘off’ months, voter turnout tends to be lower, so supporter turnout is the key to victory. Engaging voters early is particularly important.
By getting people excited and invested in your campaign, they are more likely to actually vote for you. People are busy. If they have followed your campaign, gotten to know and like you as a candidate, and perhaps even contributed, then the odds are greater that they will take the time to go to the polls on Election Day. By then, they have become psychologically invested in seeing you win.
If you have an election in the spring, late summer or even next November, start building support as early as possible. With online political activity growing each year, candidates of any type cannot ignore the web. Begin now to establish yourself online and create your online reputation. Start using social media and build out your campaign website. (We are seeing many candidates starting their websites a year or more before the election). These are the building blocks to online promotion and fundraising.
Done properly, you will build a strong following that will turn out and vote for you on Election Day – no matter when it occurs!
Running for local office or just considering a run? Check out OnlineCandidateResources.com. It covers everything from establishing yourself online though building a campaign site to online promotion and fundraising strategies leading up to Election Day. Free for Online Candidate clients.
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