The Most Important Call You Will Ever Make

Would you make a campaign stump speech to a crowd, then stop 90% of the way through, drop the mic, and just walk off the stage?

Would you send a print piece detailing half your campaign on one side but then leave the other side blank?

Of course you wouldn’t. Yet many campaign websites do just that. You can read all about a candidate’s history and the issues they care about, but is there is nothing that says to actually VOTE for the person.

Instead, you are left to figure it out yourself. Donation and volunteer pages might be there. But the most important information – that MOST important request – is nowhere to be found.

It’s your call to action.

VOTE SMITH FOR MAYOR ON NOVEMBER 8.

That’s it. That’s the whole point of the campaign. All too many times the call to action isn’t mentioned on the website. We see this happen far too often, both with local politicians and even some clients.

If you want to massively increase awareness and improve voter turnout, simply tell your readers who to vote for and when to do it.

[bctt tweet=”On every page of your website, tell your site visitors EXACTLY what you want them to do. Even if it seems obvious. http://ow.ly/BBVK30gBiQr”]

Include a call to vote on your site home page, on squeeze pages, emails, extended blog posts or whatever online content you control.

Make your call to vote noticeable with either large text, a button, a bright color or a combination of the three. Just make sure it stands out.

DON’T put conflicting calls to action on one page. Stick to one request only. If it’s a donation page, stick to your donation request. If it’s a volunteer page, that’s your call to action. Otherwise, make your call to action a “Vote for me on XXXXXX” declaration.

Never leave anyone hanging or confused. You don’t know what page someone will first see on your site, so TELL them exactly what you want on each and every page.

Always.

Do it as if your next election counts on it. Because it does.

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