When To Use IP Targeting for Your Political Campaign

IP Targeting has become a secret weapon for political campaigns. While Geo-targeting uses groups of IP addresses to target an area, IP Targeting uses individual IP addresses to reach specific voter households.

That means registered Democrats, Republicans, and independents can all receive tailored messaging that is verified and based on empirical data, not through online cookies or “predictive models”.

When marketing with IP Targeting, an advertiser can take addresses in a voter database and match them to physical address. This allows you to display your digital ads to those targeted locations. Your ads appear on websites that they visit. IP targeting is superior to geo-targeting because it allows you to target your advertising to specific households and locations. It is more efficient than retargeting because it does not require anyone to first visit your site.

The best times to reach voters

As a growing tool for both state and local candidates, IP targeting can help you reach supporters and voters many times throughout the election season. Here are some of the best times to run IP advertising:

Before a primary

Primary elections often have lower turnout. Winners are those who can turn out the vote. Use your banners to remind voters a few weeks before the primary date.

At the start of early voting

Remind supporters when early voting begins, and again before it ends. Reach out to specific voter groups by various demographics, such as income, language or interest. Tailor your advertising messaging to each individual audience for greater impact and response.

Combine with a mail drop

Take your voter mailing database and target those addresses with online ads, so at the time the mailer drops, your message also appears online. This combined exposure will help you stand out and improve the effectiveness of both.

Get Out The Vote

Online get out the vote (GOTV) efforts are a great way to engage with your voters before Election Day. Political IP targeting can help ensure that you are reaching specific households that you know will support you.

Sample 300×200 banner ad. One of ad several sizes to reach desktop and mobile devices.

Ip-backed ads are 50 to 100 times more targeted then television, 6 to 60 times more effective than other online ads, and have an average click-through rate (CTR) 3.2 times higher than industry averages.

Online Candidate offers IP advertising services for political candidates and organizations.