Political Campaign Tips and Strategies
Why Your About Page Ranks Higher Than Your Home Page
From time to time, clients ask us why their campaign website isn’t ranking on Google for the candidate’s name. There are several reasons why a website may not rank. It usually has to do with the amount of time a website has been live. Just because... Read More
School Board Campaign Logo Design
School board campaign logos are primarily used to represent a specific candidate and to establish a connection with parents and voters. Candidates for local school boards need a logo design that will help them rise above the noise and show off what... Read More
Questions for First-Time Political Candidates
Every two years in the United States, there are over 500,000 public offices up for election. During that time, more than a million and a half candidates will seek elected office. For many of these candidates, it will be their first race. Maybe you are... Read More
Three Essential Political Website Disclaimers
All US jurisdictions have laws covering the use of disclosure statements on political advertising. Specific items that both require a political disclosure statement include billboards, bumper stickers, sample ballots, newspaper ads, TV and radio ads,... Read More
A List of Our Best Judicial Campaign Slogans
As a candidate running for judge, you’ll want to stand out from your opposition. Good judicial campaign slogans help keep you in the minds of voters. As a judge, you will take an active role in your community. You will have a hand in the legal... Read More
Confusing Messaging Only Confuses Voters
The old KISS principle means keep it simple, stupid. It basically means that things work best if they are kept simple rather than complicated. The principle works in design. It works in systems. And the KISS principle works in politics. A winning... Read More
Sheriff Campaign Logo Design
As you begin to brand your campaign, your sheriff logo should be designed so that it is recognizable at first glance by potential voters. It should embody the values and ideals of a sheriff, who is in charge of upholding justice for the... Read More
A List of Our Best County Candidate Campaign Slogans
As a candidate running for a county office, standing out from your opponents is crucial. Effective campaign slogans play a vital role in ensuring candidates remain memorable to voters. In your role, whether it’s as a County Executive, Legislator,... Read More
Political IP Targeting Strategies for Your Campaign
With candidates these days having limited options in reaching out to voters, IP Targeting offers a solution to directly reach specific households online. If you are wondering, “What is political IP targeting?”, it is a form of advertising that... Read More
6 Website Secrets Your Political Opponent Doesn’t Know
For many first-time candidates, the online campaigning can be an intimidating experience. Technology trends from larger campaigns have trickled down to local races. It’s true that there is a lot more to know today. The bar has been raised as to... Read More
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