Political Campaign Tips and Strategies - Online Candidate

Spring Cleaning For Your Campaign’s Social Media

Spring is finally here! Days are getting longer, and for many, it’s time for cleaning. If you are running for office, now is a great time to review your campaign social media accounts. These tips apply to both campaign and personal... Read More

Making Your Campaign’s FAQs Work Harder for You

One problem facing local political campaign websites is that there just isn’t enough content. There are times when we get little information about a candidate, their positions, or even why they are running. A lack of material makes building out a... Read More

10 Things That Separate Winning Candidates From Losing Candidates

What separates winning political candidates from those who lose elections? It’s more than just the number of votes. There’s no such thing as a perfect campaign. Regardless of how hard a candidate may work, there are many factors that can... Read More

Social Media Dos and Don’ts for Political Campaigns

Starting to use social media for your political campaign? Before you start posting, we’ve put together a handy list of dos and don’ts for your social media interaction on Facebook, Instagram and X / Twitter. Below is a detailed infographic... Read More

Political Slogan Ideas for Candidates Running for Office

A political campaign slogan is a short phrase that best identifies a candidate and their candidacy. It should capture a voter’s attention and address their concerns and issues. Campaign slogans should also be memorable and concise. The best slogans... Read More

Political Campaigns Aren’t Won By Part-Timers

We get it. You likely have a full-time job that keeps you busy. And depending on the elected position and the circumstances of your race, you may not need to run a 24/7 campaign. But if you are going to run for office, you need to understand what you... Read More

Storytelling: Your Secret Campaign Weapon

If this is your first campaign for political office, there’s one tool you absolutely need to use: storytelling. A smart politician knows that most voters remember stories and narratives, not facts and figures. Connections are not made by listing... Read More

Tactics for Conducting Digital Political Opposition Research

In political campaigns, opposition research has moved from the paper archives of the past to online, digital data. Even for local political candidates, political opposition research and campaign intelligence analysis can give you a clear... Read More

A Candidate’s Defense Against Online Misinformation

We’ve said this for years, and in 2024 it will become more important than ever. “If you don’t define yourself online, someone else will.” AI threatens to upend what voters read, see, and hear about political campaigns. The biggest danger of... Read More

How Fast Can Your Campaign Website Appear on Google?

“I just launched my campaign website, but I don’t see it on Google when I search.” We get asked this question a lot when clients launch a campaign website. Some people are alarmed when they don’t see their site appear for a name... Read More