Political Campaign Tips and Strategies
Alternate Domain Names for Campaign Websites
Sometimes the original domain name of your campaign turns out to be the wrong choice. Though you had thoughtfully considered your original domain name, as the campaign moves ahead, you find that it just isn’t working out. It might be because the... Read More
What Is Your Campaign Website Missing? [Infographic]
Preparing for your campaign website or recently launched one? Make sure your site includes this simple but important information for voters. You would not believe how many candidates fail to add the who, what, when and how of their elections. Then they... Read More
Best Practices When Linking to News Stories
Are you making the most of what is written about you or your political opponent? During a political campaign, there will be news coverage of the candidates. How you handle that coverage can help both your website visitors and your campaign’s... Read More
Get Better Results With Targeted Landing Pages
A landing page on your campaign website is simply a page where visitors are redirected from a particular traffic source. This can include campaign emails, social media posts, PPC ads and so on. If you want to get more from your online promotional... Read More
5 Things Candidates Should Never Do Online
More and more politicians are finding themselves in hot water for things they say or do online. But it doesn’t have to be this way. With a little knowledge, foresight and attention, any political candidate can create and maintain a positive... Read More
A Local Political Candidate Fail
Political candidates are often hurt by what they say or do on social media. A single Tweet can get a campaign in hot water. Sometimes, though, doing nothing can also become a problem. As an example, we’d like to share a story about a campaign fail... Read More
Additional Resources For All Online Candidate Clients
Great news for Online Candidate clients! Starting this month, all of our Online Candidate campaign website packages include free access to OnlineCandidateResources.com. OnlineCandidateResources.com is designed for local campaigns who want to leverage... Read More
Special Elections and Voter Turnout
Often the election of a local candidate is decided by just a handful of votes. Low voter turnout tends to occur for special elections or primary elections. Because of this, the winner often is the candidate who can motivate the most voters. Offline,... Read More
How To Use Authoritative Linking for Your Campaign
The content of your political campaign website always appears stronger when it’s backed up by credible sources. Credible online sources include newspaper websites, magazine sites, large organizations and prominent think tanks. When writing about... Read More
What Type of Yard Signs Are Best For Political Campaigns?
Candidates often struggle with the type of sign to purchase. There are basically three types of yard signs for political campaigns: plastic bag, corrugated plastic, and double-sided cardboard. Here are the pros and cons of each different sign... Read More
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