Political Campaign Tips and Strategies
Negative Linking Your Political Opponent
One online ‘dirty trick’ that is perfectly acceptable is to link to outside content about your opponent using the opponent’s name as the link text. For example: <a href=”https://www.localnewspaper.com/article/... Read More
Online Writing Tips For Local Campaigns
The web provides a cost-effective method for political candidates and campaigns to reach voters and supporters. However, writing for a website is different than writing for print. Simply copying your campaign print material onto your website limits the... Read More
Political Campaign Design: Our Top Posts
In politics, style often trumps substance. For campaign websites, a good design is more than just an attractive header and complementary colors. A good layout, images, and even the arrangement of the site content effects how your campaign is perceived... Read More
6 Political Microsite Ideas
Although we discuss political microsites in our training modules, we’re going to go into a little more depth about campaign microsites, how you can benefit from them, and a few reasons why you may want to use them. Just by way of recap, the term... Read More
What Impression Does Your Campaign Website Leave On Voters?
You only have one chance for your campaign site to make a good first impression, and that chance might only be a few seconds. Good or bad, your online presentation will leave an impression with visitors and voters. So, what does your campaign site say... Read More
How Does Retargeting Grow Your Political Campaign?
Retargeting is a form of online advertising that allows you to serve ads to people who have visited your campaign website. A staple of big brands and small companies alike, retargeting is a powerful way to stay in touch with people who have... Read More
Fear And The Campaign Website
It’s tough enough to be a first-time candidate. Throw online campaigning and the whole computer thing into the mix, and it can be overwhelming. A lot of potential clients who contact us are really just nervous about starting a campaign website.... Read More
Are You Measuring These Metrics On Your Campaign Website?
Knowing what your campaign website traffic does when it arrives at your site can help you tailor your web content for maximum effectiveness. Google Analytics provides valuable information that allows you to find out where your web site visitors are... Read More
Political Messaging, Campaign Mission Statements, And Groupthink
There’s an old expression, “Too many cooks spoil the broth”. If you’ve ever written a campaign mission statement or campaign plan with a group of people, you know how a simple idea can become tweaked, pulled apart, and... Read More
Critical Elements of a Campaign Website Header
Web users make snap decisions about the quality of a web page, so a nice design is critical for making an initial positive impression. The first part of a website that typically attracts the eye is the site header. Below are the most common features... Read More
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