Political Campaign Tips and Strategies
Critical Elements of a Campaign Website Header
Web users make snap decisions about the quality of a web page, so a nice design is critical for making an initial positive impression. The first part of a website that typically attracts the eye is the site header. Below are the most common features... Read More
Creating an Online Political Press Kit
Online political press kits are helpful in that basic campaign information can be kept in one place, and the information is easily accessible. Press kit material can be added to its own section on your campaign website or incorporated into your contact... Read More
Sign of the Times for Political Candidates – Best of Posts
No matter the changes or trends in politics, yard signs were and still remain a mainstay of political campaigning. We’ve written about signage several times over the years. For newer readers who may have missed some posts, you’ll find them... Read More
Should Your Campaign Register A Dot Com, Dot Org – Or Both?
What’s in a name? Just about everything when it comes to picking a domain name for your campaign’s website. One of the first decisions that your organization must make is what domain name they want to use. Mess up this step, and it could... Read More
Website Promotion for Local Candidates
The 1990s myth, “If you build a web site, they will come,” is still a commonly believed by companies, organizations, and people running for office who are new to digital marketing. The reality, however, is that people won’t come to your... Read More
An Alternative To Wordpress for Political Campaign Websites
WordPress is a very popular content management system (CMS) that runs about a quarter of all websites as of this writing. Many political campaigns use WordPress as their website CMS. It’s a powerful solution, but whether it’s the right... Read More
Campaign Dollars and Sense
Money fuels the engine of every political campaign. The bigger the budget, the easier it is to rally existing supporters and spread your message to new groups. Once you have inspired the masses, the last thing you want to do is create obstacles for... Read More
Election Day – Now and Throughout the Year
For many candidates, Election Day is here. The general November elections always seem to get the most attention and greatest turnout. But other elections are also held throughout the year. There are school board, local elections and primaries. For... Read More
Are Short Links Blocking Your Campaign Email?
Link shortening services are a great way to reduce a long URL to a nice, short one. While these services have been around for quite a while, they’ve become very popular with the rise of Twitter and Facebook. While link shortening works well for... Read More
5 Common Campaign Twitter Mistakes
Political candidates and campaigns have several reasons for using Twitter. They may want to build overall public exposure, establish branding, share information and increase voter support. While Twitter is simple to set up and use, it’s not... Read More
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