Political Campaign Tips and Strategies

Website Promotion for Local Candidates

The 1990s myth, “If you build a web site, they will come,” is still a commonly believed by companies, organizations, and people running for office who are new to the Internet. The reality, however, is that people won’t come to your website unless you promote your website both online and offline.

An Alternative To Wordpress for Political Campaign Websites

WordPress is a very popular content management system (CMS) that runs about a quarter of all websites as of this writing. Many political campaigns use WordPress as their website CMS. It's a powerful solution, but whether it's the right solution for your campaign...

Campaign Dollars and Sense

Money fuels the engine of every political campaign. The bigger the budget, the easier it is to rally existing supporters and spread your message to new groups. Once you have inspired the masses, the last thing you want to do is create obstacles for them to donate.

Election Day – Now and Throughout the Year

For many candidates, Election Day is here. The general November elections always seem to get the most attention and greatest turnout. But other elections are also held throughout the year. There are school board, local elections and primaries.

Are Short Links Blocking Your Campaign Email?

Link shortening services are a great way to reduce a long URL to a nice, short one. While these services have been around for quite a while, they’ve become very popular with the rise of Twitter and Facebook. While link shortening works well for social media communication, does it work will for email?

5 Common Campaign Twitter Mistakes

Political candidates and campaigns have several reasons for using Twitter. They may want to build overall public exposure, establish branding, share information and increase voter support. While Twitter is simple to set up and use, it’s not without its quirks. To attract and keep more followers, avoid these common Twitter mistakes.

3 Essential Social Networks for Online Campaigning

Though is still early summer, November elections will be here before you know it! As a political candidate, what are you doing right now to make the most of social media and get voters to support you in the voting booth?

What The Weiner Scandal Can Teach Us About Online Reputation

Many local candidates only start thinking about how they are portrayed online after they begin their political campaign. What many fail to realize is that you (or others that share your name) already exist online. When voters type in your name into Google, what will they see today? What will you see during the campaign? What do you think they’ll see after a major scandal has rocked your political campaign?

Watch Out For These Domain Name Scams

If you have a registered domain name, most domain registrar companies will send an e-mail with instructions about how to go about renewing or continuing your registration. If you get a letter in the mail… well, check it carefully.

What Are The Goals Of Your Online Campaign?

As a candidate, what is your purpose for putting your political campaign online? Is it to get the most number of ‘Likes’ to your Facebook page? Is it to get a larger number of Twitter followers than you opponent? Is it to get your campaign ad video on YouTube to go viral? Is it to get the most number of visitors to your campaign website?