Political Campaign Tips and Strategies
Do Write-in Candidates Ever Win?
A write-in campaign is a type of election in which people who are not on the ballot can nevertheless make themselves eligible to win by receiving enough valid write-in votes. Write-in campaigns are usually low-budget, grassroots efforts that take place in cases where...
Spring Cleaning For Your Campaign’s Social Media
Spring is finally here! Days are getting longer, and for many, it's time for cleaning. If you are running for office, now is a great time to review your campaign social media accounts. These tips apply to both campaign and personal accounts. Update your campaign...
Making Your Campaign’s FAQs Work Harder for You
One problem facing local political campaign websites is that there just isn't enough content. There are times when we get little information about a candidate, their positions, or even why they are running. A lack of material makes building out a website difficult....
10 Things That Separate Winning Candidates From Losing Candidates
What separates winning political candidates from those who lose elections? It's more than just the number of votes. There's no such thing as a perfect campaign. Regardless of how hard a candidate may work, there are many factors that can contribute to an Election Day...
Social Media Dos and Don’ts for Political Campaigns
Starting to use social media for your political campaign? Before you start posting, we've put together a handy list of dos and don'ts for your social media interaction on Facebook, Instagram and X / Twitter. Below is a detailed infographic that outlines key tips for...
Political Campaign Slogan Ideas for Candidates
Your campaign slogan must connect to voter concerns and issues. Here are political campaign slogans for mayor, sheriff, school board, city council, state legislature and more.
Political Campaigns Aren’t Won By Part-Timers
We get it. You likely have a full-time job that keeps you busy. And depending on the elected position and the circumstances of your race, you may not need to run a 24/7 campaign. But if you are going to run for office, you need to understand what you are getting into....
Mastering Political Storytelling: Your Secret Campaign Weapon
If this is your first campaign for political office, there's one tool you absolutely need to use: political storytelling. A smart politician knows that most voters remember stories and narratives, not facts and figures. Connections are not made by listing policies....
Tactics for Conducting Digital Political Opposition Research
In political campaigns, opposition research has moved from the paper archives of the past to online, digital data. Even for local political candidates, political opposition research and campaign intelligence analysis can give you a clear advantage. This guide provides...
A Candidate’s Defense Against Online Misinformation
We've said this for years, and in 2024 it will become more important than ever. “If you don’t define yourself online, someone else will.” AI threatens to upend what voters read, see, and hear about political campaigns. The biggest danger of generative AI is that it...
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