Political Campaign Tips and Strategies

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Most local political candidates assume the hardest part will be fundraising, messaging, or voter outreach. In practice, most local political campaigns struggle much earlier—when candidates build systems that don’t match the scale of a small local campaign. Running for school board, town council, city council, judge, clerk, or another local office is not the same […]

Running for Office as an Online Candidate: Web Strategies for Local Campaigns, is available in both paperback and Kindle on Amazon.com. The book is packed with useful strategies and provides a blueprint for digital political campaigns. Key Topics Covered: Crafting your personal online identity for maximum impact. Building a powerful social media presence that resonates […]

Digital campaigning has changed dramatically in the last decade, and so has the amount campaigns are expected to invest online. Back in 2018, political digital spending reached $1.9 billion — almost 20% of all political ad spending at the time, according to Borrell Associates. Local campaigns made up a significant share of that investment. Post-pandemic, […]

Starting a political campaign, whether for federal, state, or local office, requires a clear strategy and disciplined execution. Every winning campaign starts with a roadmap,  a plan that aligns your goals, message, and resources. You need to understand your values, the unique needs of your constituents, and how your leadership will address those needs. Running […]

Many voters do not follow local politics. Often, they don’t even know when local elections occur. But many would support you as a candidate if they knew more about you and the issues you stand for.