Political Campaign Tips and Strategies

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Many first-time candidates assume campaign messaging works the same for every race. It does not. What works for a sheriff candidate may feel completely out of place in a school board race. Judicial campaigns often require a more restrained tone than mayoral or city council campaigns. The office itself shapes what voters want to hear […]

You probably don’t need to reach as many as you might think. Let’s assume that you have already figured out the number of votes you need to win your election, but you want to know how many households that translates into. In other words, how many doors can you expect to knock on?

We are often asked by our political website clients (and potential clients) what fundraising services and tools we recommend for their online campaigns. In this article, we’ll walk you through the best political donation platforms, offering a comparison of features, costs, and the pros and cons of partisan vs. non-partisan platforms. At Online Candidate, we […]

How much does a political campaign website cost? It can be almost nothing, a few hundred dollars, a few thousand dollars, or much more. That range confuses a lot of candidates, especially in races where budgets are tight and website decisions have to be made quickly. A free builder, a generic DIY platform, a campaign-specific […]

Most campaign websites are either missing key pages—or filled with pages that don’t do anything. Some sites launch with only a homepage and a short bio. Others include everything: long issue pages, press releases, photo galleries—but no clear direction for the voter. Most voters won’t read your entire website. They’ll skim, maybe look for a […]