Political Campaign Tips and Strategies

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This message came to several of our business email accounts on early December morning: I’m Running for Congress My name is [REDACTED], and I’m running to be the next US Congressman for [REDACTED] Congressional District. And the email went on for another 400 words about the candidate, why he’s running, and then ended with a […]

Running for Office as an Online Candidate: Web Strategies for Local Campaigns, is available in both paperback and Kindle on Amazon.com. The book is packed with useful strategies and provides a blueprint for digital political campaigns. Key Topics Covered: Crafting your personal online identity for maximum impact. Building a powerful social media presence that resonates […]

Digital campaigning has changed dramatically in the last decade, and so has the amount campaigns are expected to invest online. Back in 2018, political digital spending reached $1.9 billion — almost 20% of all political ad spending at the time, according to Borrell Associates. Local campaigns made up a significant share of that investment. Post-pandemic, […]

Starting a political campaign, whether for federal, state, or local office, requires a clear strategy and disciplined execution. Every winning campaign starts with a roadmap,  a plan that aligns your goals, message, and resources. You need to understand your values, the unique needs of your constituents, and how your leadership will address those needs. Running […]

Many voters do not follow local politics. Often, they don’t even know when local elections occur. But many would support you as a candidate if they knew more about you and the issues you stand for.