Political Campaign Tips and Strategies
Practical guides for candidates running local and state campaigns. Find advice on starting a campaign, building your online presence, fundraising, messaging, voter outreach, and more.
Essential Guides for Political Candidates
How to Prepare for a Run for Local Office
Learn the basics of preparing for a local campaign, including qualifications,
budgeting, fundraising, building a campaign team, filing requirements, and
getting voters to the polls.
Read the guide
Political Campaign Timeline
See what needs to happen before, during, and after a campaign launch, from early planning and filing through fundraising, voter outreach, and Election Day.
View the timeline
How to Build a Political Campaign Website
A practical guide to planning, building, and launching a campaign website that gives voters the information they need and supports your campaign goals.
Read the website guide
Campaign Website Pages: What Every Candidate Needs to Include
Find out which pages and content your campaign website should include to inform voters, collect support, accept donations, and keep your campaign active.
See the essential pages
Comparing Political Donation Platforms
Compare common political fundraising platforms and the factors campaigns should consider when choosing a service for accepting online contributions.
Compare donation platforms
Differences Between a Campaign Slogan, Message and Platform
Understand how your campaign slogan, core message, and issue platform work together—and the different role each plays in communicating with voters.
Learn the differences
Need a Campaign Website?
Online Candidate has helped political candidates build their online presence since 2004. See our custom campaign website packages and campaign-specific features.
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Online Candidate has launched an updated website platform for political campaigns, with improved content editing, expanded event management, new voter-engagement tools, and better options for promoting campaign donations. The new system builds on Online Candidate’s campaign-specific tools while making everyday website management easier for candidates and campaign teams. The updated platform is used for both […]
Most campaign websites have one of two problems: they are either missing key pages, or they are filled with pages that don’t do much. Some campaign sites launch with just a homepage and a short bio. Others include everything: long issue pages, press releases, photo galleries, event listings, and endorsements. But more pages do not […]
How much does a political campaign website cost? It can be almost nothing, a few hundred dollars, a few thousand dollars, or much more. That range confuses a lot of candidates, especially in races where budgets are tight and website decisions have to be made quickly. A free builder, a generic DIY platform, a campaign-specific […]
Many first-time candidates assume campaign messaging works the same for every race. It does not. What works for a sheriff candidate may feel completely out of place in a school board race. Judicial campaigns often require a more restrained tone than mayoral or city council campaigns. The office itself shapes what voters want to hear […]
You probably don’t need to reach as many as you might think. Let’s assume that you have already figured out the number of votes you need to win your election, but you want to know how many households that translates into. In other words, how many doors can you expect to knock on?
Online Candidate makes it easy to launch your political website and build your online presence.
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