Political Campaign Tips and Strategies

The Biggest Threat That Local Candidates Face

What’s the most dangerous threat facing every local candidate in the country next year? It's not fundraising, though that is always a challenge. It's not social media platforms. It' not misinformation. Nor will it be the number of yard signs you place or mailers you...

How Many Votes Do You Need To Win?

How many votes do you need to win a local election? In its most simple form, the winning formula is…

Free ‘Don’t Forget To Vote’ Graphic Templates

Just in time for Election Day, here are two free social media templates that you can customize and share with followers to help get out the vote. One graphic design template is sized for Facebook, the other for Twitter. Customize them the way you want. Change the...

Reach Voters With Digital GOTV Strategies

As Election Day draws near, it’s no time to slow down! Your final Get Out the Vote drive can mean the difference between winning and losing. Your GOTV push should be performed both offline and online to help reinforce your message and remind your supporters that without their vote you cannot win.

Ready or Not, Early Voting Is Almost Here

Does it seem like the election season keeps getting longer and longer? One reason for this is that early voting has become an ingrained part of the voting process. For many people, voting is a chore. It's not something they're excited to do, it's not something they...

How to Run for Local Office: Tips for a Winning Campaign

For most first-time candidates, the process of running a political campaign can be both an exhilarating and bewildering adventure. It's very normal to be confused about how to get started. But don't worry, you're not certainly not alone. The reality is that launching...

So You Want To Run For District Attorney? Here’s How To Get Started

Running for district attorney is a challenging and rewarding experience. A DA is responsible for prosecuting criminal cases within their jurisdiction. They work closely with law enforcement agencies when investigating crimes and evidence. They determine whether...

How Many Local Governments Are In The USA? (Infographic)

If you think there's too much government in the United States, you may be on to something. There are over 90,000 government units in the US, with over $3.4 trillion spent annually on direct expenditures for state and local governments. From state, county, local towns...

X / Twitter Tips for Political Campaigns

Twitter is a favorite tool for political social media marketing. It helps candidates and political organizations directly communicate to voters.

Tips For Designing Your Campaign Yard Signs

Campaign yard signs are an important element in local campaigning. Over time, a single campaign sign can be seen by hundreds or even thousands of people. Multiply that effect by the total number of yard signs promoting a campaign, and you have a powerful way to build candidate name recognition.