Political Campaign Tips and Strategies

Practical guides for candidates running local and state campaigns. Find advice on starting a campaign, building your online presence, fundraising, messaging, voter outreach, and more.

Essential Articles

Need a Campaign Website?

Online Candidate has helped political candidates build their online presence since 2004. See our custom campaign website packages and campaign-specific features.

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Reach Voters With Digital GOTV Strategies

As Election Day draws near, it’s no time to slow down! Your final Get Out the Vote drive can mean the difference between winning and losing. Your GOTV push should be performed both offline and online to help reinforce your message and remind your supporters that without their vote you cannot win.

Ready or Not, Early Voting Is Almost Here

Does it seem like the election season keeps getting longer and longer? One reason for this is that early voting has become an ingrained part of the voting process. For many people, voting is a chore. It's not something they're excited to do, it's not something they...

How to Run for Local Office: Tips for a Winning Campaign

For most first-time candidates, the process of running a political campaign can be both an exhilarating and bewildering adventure. It's very normal to be confused about how to get started. But don't worry, you're not certainly not alone. The reality is that launching...

So You Want To Run For District Attorney? Here’s How To Get Started

Running for district attorney is a challenging and rewarding experience. A DA is responsible for prosecuting criminal cases within their jurisdiction. They work closely with law enforcement agencies when investigating crimes and evidence. They determine whether...

How Many Local Governments Are In The USA? (Infographic)

If you think there's too much government in the United States, you may be on to something. There are over 90,000 government units in the US, with over $3.4 trillion spent annually on direct expenditures for state and local governments. From state, county, local towns...

Tips For Designing Your Campaign Yard Signs

Campaign yard signs are an important element in local campaigning. Over time, a single campaign sign can be seen by hundreds or even thousands of people. Multiply that effect by the total number of yard signs promoting a campaign, and you have a powerful way to build candidate name recognition.

So You Want To Run For Coroner? Here’s How To Get Started

Most people associate the position of coroner with high-profile criminal investigations and forensic science. However, the role of a county coroner goes beyond investigations. The position involves serving the community by identifying deceased individuals, determining...

Proven Political Campaign Social Media Strategies

Here are a few tips for political campaigns are unfamiliar or starting out with the whole social media thing. Starting out, knowing the ins and outs of online networking can be a bit daunting for candidates.

7 Ways to Ruin Your Campaign’s Website

There are certainly more than seven ways to mess up a website, but these are the top ways of making a campaign website less effective than it should be.