Campaign advertising has always been a powerful tool for politicians. Marketing for politicians provides an effective way to get their message across to voters. Winning campaigns use a combination of traditional media, print, and digital marketing.... Read More
It may be the dog days of summer, but political candidates should make sure they are staying on top of their campaign activities and making themselves visible to the public.
If you’re planning an election that’s still months away, there are... Read More
Whether it’s accepting donations, recruiting volunteers, or simply listing your policy positions, supporters and voters will turn to your website as the central hub of your campaign. This is why it’s one of your first priorities when running for... Read More
Yard signs have long been a mainstay for political campaigns. They show support for a candidate or cause. When you see lawn signs blanketing your neighborhood, you know that Election Day is coming soon.
Key Takeaways
The most common sign dimensions... Read More
Online campaigning has evolved over the past decade. So has the spend on political digital marketing.
Digital media spend totaled $1.9 billion in 2018. That was a 20% share of total political ad spending, according to a Borrell Associates study. Much... Read More