Running for office is a big decision—and announcing your campaign is only one part of the process. Long before you make anything official, there’s important groundwork to lay if you want to run a strong, organized campaign. This early phase, often... Read More
A slate website is a way of promoting multiple candidates running for a multi-seat election. The candidates are typically from the same party or align together on major campaign issues. In essence, they become a ‘slate’ of candidates,... Read More
What separates winning political candidates from those who lose elections? It’s more than just the number of votes.
There’s no such thing as a perfect campaign. Regardless of how hard a candidate may work, there are many factors that can... Read More
Are you watching your language? I’m talking about the language of your campaign as you reach out to voters. In your advertising, speeches, and one-to-one interactions, are you conversing with or talking down to your audience?
How do you talk down... Read More
If you think there’s too much government in the United States, you may be on to something. There are over 90,000 government units in the US, with over $3.4 trillion spent annually on direct expenditures for state and local governments. From... Read More