If this is your first campaign for political office, there’s one tool you absolutely need to use: storytelling.
A smart politician knows that most voters remember stories and narratives, not facts and figures. Connections are not made by listing... Read More
Running for office in a major city versus a small town? There are few things that sets these types of campaigns apart. For instance:
Voter Engagement
In a big city, you’re looking at a mosaic of voters. Each constituency might need a different... Read More
The media, including newspapers, radio and television can be a great asset or a great big pain when running for local office. Often the only source of information local voters get about a candidate comes from the local media. Therefore, it’s... Read More