Here’s a reminder to make sure that you have the proper rights and permission for anything you use for your political campaign. The Internet makes it easy to lift language or text from other sources without attribution – and makes it just... Read More
Whether you are aiming for city council, Congress, or even President of the United States, one of the first questions that any candidate is asked is, “Why are you running for office?” It’s not an easy question. Believe it or not, many... Read More
The old KISS principle means keep it simple, stupid. It basically means that things work best if they are kept simple rather than complicated. The principle works in design. It works in systems. And the KISS principle works in politics. A winning... Read More
For political purposes, your campaign theme covers a variety of elements which are used to communicate a political message. It should be based on a clear reason why a candidate is running for office and backed up by an overall identity that shapes the... Read More
Though they are sometimes used interchangeably, there are substantial differences between a campaign slogan, a campaign message, and a campaign platform. A campaign slogan is a short phrase that concisely summarizes the campaign’s position on an... Read More
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