Running for office is a big decision—and announcing your campaign is only one part of the process. Long before you make anything official, there’s important groundwork to lay if you want to run a strong, organized campaign. This early phase, often... Read More
Polls and surveys can give you an idea of how your electorate feels about various issues. But the problem with this method is that you are framing the discussion by asking specific questions. What if you are completely missing the important issues... Read More
One problem facing local political campaign websites is that there just isn’t enough content. There are times when we get little information about a candidate, their positions, or even why they are running. A lack of material makes building out a... Read More
If this is your first campaign for political office, there’s one tool you absolutely need to use: political storytelling. A smart politician knows that most voters remember stories and narratives, not facts and figures. Connections are not made... Read More
Who are you to voters? At the start of an election campaign, political candidates outline their positions on various issues. These are called candidate statements, and they are used to help voters make informed choices. In this article, we will explore... Read More
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